Senior CRM & Email Marketing Manager (m/f/d)

Permanent employee, Full-time · München, Remote, Berlin

Background
Join Next Level Coffee, the trailblazers behind nunc., our cutting-edge IoT coffee ecosystem. We're on a mission to revolutionize home coffee experiences with our premium products—coffee machine, grinder, app, and more. Launching in 2025, nunc. combines innovation and convenience for coffee lovers everywhere. With strong financial backing and a dynamic team, we're poised for rapid growth. Ready to transform the way the world enjoys coffee? Join us!
So what is the role?
We at nunc. are on a mission to build a new cult brand in the home coffee machine segment. The Senior CRM & Email Marketing Manager will be a key solo contributor responsible for spearheading email marketing, customer engagement, retention, and CLV within the nunc. ecosystem, supporting the growth of a loyal customer base:
  • Your daily tasks include setting up personalised user journeys to keep the coffee-loving community engaged, encouraging them to try new roasts or repurchase favorites or merchandise.
  • You are responsible for overall after-sales loyalty and community building, collaborating with our events, social, and customer love teams.
  • You take on the challenge of segmenting the customer base and analyzing usage patterns to provide seamless feedback for new machine feature development.
  • You build and own the referral program, fostering a network of brand advocates.
  • You conceptualise and manage the editorial newsletter.
This is the next level you achieve after 6 months:
  • You set up Klaviyo to effectively populate data for customer segmentation.
  • You established the first post-purchase and referral flows to enhance the customer experience.
  • You know our nunc. system by heart and can implement data-driven user journeys to maintain high levels of loyalty and engagement.
  • You have put in hard work, growing and developing your skills beyond your imagination.
What you need for this role:
  • The position requires a completed Bachelor's or Master's degree in the fields in Marketing, Business, or a related field.
  • You have at least 5 years of practical experience in the area of CRM & Email Marketing
  • You are proficient in using CRM tools like Klaviyo; initial experience with automation software is desirable.
  • You have strong verbal and written communication skills in both German and English.
  • A structured, independent, and responsible work style, along with strong interpersonal and teamwork skills, completes your profile
What we deliver on:
  • We want to do great stuff with a great team – this only works with a #nofilter and #nobullshitattitude.  
  • Huge opportunity to join early stage and build a company – you work on our common vision, product and values!  
  • You are best in class – and are enabled to make best in class decisions.   
  • We love working visually and with the end result in mind, then get there by building fast and learning fast.
  • We love humans, we love coffee and working with the coffee community, from farm to cup. 
  • Hybrid working - you work ideally in Munich or Berlin, once a month we meet for 2-4 days in Konstanz, the Alps, or Mallorca. 
  • Your home office setup tailored to your workday needs.
  • Fitness programs, childcare subsidies, a home coffee supply, and many more benefits await you.
About us
Next Level Coffee aims to bring the best coffee to the best place: Home. In 2025, we plan to launch the nunc. system (machine, grinder, app, etc.). We have strong supporters, so our financial funding is secured for all necessary activities. Join and create a fantastic brand, product & company!
Your application!
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